Analyzing Digital Writing in a Cross Cultural Framework

Analyzing Digital Writing in a Cross Cultural Framework

Huatong Sun, University of Washington Tacoma

In this increasingly globalized world, many local digital writing practices are indeed global: influenced by digital and social networks across the globe.  This workshop will introduce participants to techniques for analyzing digital writing practices in a cross-cultural framework. Informed by the Culturally Localized User Experience (CLUE) approach (Sun, 2012), it will show participants how to use a dialogic view of local culture to examine cross-cultural data and articulate local technology-mediated practices as uptakes in the age of globalization.

The workshop will use design cards—a popular toolkit in the user-centered design practice—as both a research instrument and a case study to engage participants into intercultural research exploration. Design cards often translate complex theoretical frameworks into accessible scaffolding and thus expose the participants to the complexities of a local context.

Participants in this workshop will learn how to:

  • Practice the common technique of cultural models to analyze cross-cultural data;
  • Move from a taxonomic view to a dialogic view for culturally sensitive research;
  • Transfer theoretical questions and frameworks into accessible and discursive scaffolding;
  • Identify instrumental affordances and social affordances of digital technological genres; and
  • Articulate local technology-mediated practices as uptakes of global discourse.

The methods introduced in this workshop can be applied to both intercultural research and culturally sensitive research.

The workshop will begin with an introductory presentation and demo, and then follow with a practice session when participants will work with the sample data provided in small groups. Next, in an exploration session, participants will apply the key concepts and techniques to explore their own data brought to the workshop in groups. The workshop will end with a review of the methods and discussion of how to move forward in analysis.

In preparation for the workshop, participants will be asked to read two articles and are encouraged to bring their own qualitative data (e.g., notes from fieldwork observations or interviews, samples of digital writing, and interface screenshots) to the workshop. However, the workshop is also open to people who consider doing intercultural research and do not necessarily have data in hand yet.

You can find the complete call for participation and the application at the following website: ATTW 2015 Research Methods Workshops.


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