[ATTW-L] New Book: Where's the Rhetoric?

[S. Scott Graham]

Hi All,

Despite the general awfulness of 2020, I'm pleased to announce the
publication of _Where's the Rhetoric? Imagining a Unified Field._ Although
the website indicates the publication is still forthcoming, I'm reliably
informed that pre-order deliveries are in progress. If you have any
interest in new materialisms, genre studies, or computational rhetoric, you
may find it worth a read. And, at $29 for the paperback, if you don't enjoy
it, you're not out much :)

Cheers,
-Scott

Further particulars....

Press Website: https://ohiostatepress.org/books/titles/9780814214534.html
PDF Flier:
http://sscottgraham.com/wp-content/uploads/2020/10/Graham-flyer-2_20-1.pdf

The emergence of rhetorical new materialisms and computational rhetorics
has provoked something of an existential crisis within rhetorical studies.
In Where’s the Rhetoric?, S. Scott Graham tackles this titular question by
arguing first that scholarly efforts in rhetorical new materialisms and
computational rhetoric be understood as coextensive with longstanding
disciplinary commitments in rhetoric. In making this argument, Graham
excavates the shared intellectual history of traditional rhetorical
inquiry, rhetorical new materialisms, and computational rhetoric with
particular emphasis on the works of Carolyn Miller, Kenneth Burke, and
Henri Bergson.

Building on this foundation, Graham then argues for a more unified approach
to contemporary rhetorical inquiry—one that eschews disciplinary
demarcations between rhetoric’s various subareas. Specifically, Graham uses
his unified field theory to explore 1) the rise of the “tweetorial” as a
parascientific genre, 2) inventional practices in new media design, 3)
statistical approaches to understanding biomedical discourse, and 4)
American electioneering rhetorics. The book overall demonstrates how
seemingly disparate intellectual approaches within rhetoric can be made to
speak productively to one another in the pursuit of shared scholarly goals
around questions of genre, media, and political discourse—thereby providing
a foundation for imagining a more unified field.

-- 
S. Scott Graham, PhD
Assistant Professor
Department of Rhetoric & Writing
University of Texas at Austin
sscottgraham.com
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