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<div id="divRplyFwdMsg" dir="auto" style="text-align: left;">Colleagues,</div>
<div id="divRplyFwdMsg" dir="auto" style="text-align: left;"><br>
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<div id="divRplyFwdMsg" dir="auto" style="text-align: left;">You all are so amazing!!! Thank you thank you thank you. </div>
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<div id="divRplyFwdMsg" dir="auto" style="text-align: left;">Kim, thank you for the resources and especially the video link! I'll forward your email so Beth, my colleague, can connect with you. </div>
<div id="divRplyFwdMsg" dir="auto" style="text-align: left;"><br>
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<div id="divRplyFwdMsg" dir="auto" style="text-align: left;">And please, no apologies necessary for recommending your own work, Russell. I recommend your scholarship on plain language all the time.</div>
<div id="divRplyFwdMsg" dir="auto" style="text-align: left;"><br>
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<div id="divRplyFwdMsg" dir="auto" style="text-align: left;">And Mike, thank you for archiving and expanding your Twitter thread here!</div>
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<div id="divRplyFwdMsg" dir="auto" style="text-align: left;">Cagle</div>
<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b><br>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>From:</b> Russell Willerton <russell.willerton@gmail.com><br>
<b>Sent:</b> Sunday, November 29, 2020 1:08:48 PM<br>
<b>To:</b> Cagle, Lauren E. <lauren.cagle@uky.edu><br>
<b>Subject:</b> Re: [ATTW-L] Resources for teaching white papers?</font>
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<div><span style="background-color:#FFEB9C; border-style:solid; border-color:#9C6500; border-width:1pt; padding:2pt; font-size:11pt; line-height:12pt; font-family:'Calibri'; color:Black; text-align:left; font-weight:bold"><span style="color:#9C6500">CAUTION:</span>
External Sender</span></div>
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<div dir="ltr">Hi Cagle,
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<div>I begin with requisite apologies for mentioning my own work. I did an article on teaching white papers as client projects in
<i>BCQ </i>(now <i>BCPQ</i>) some years ago.</div>
<div>"Teaching White Papers Through Client Projects"</div>
<div>76(1) 105–113 (2013)<br>
</div>
<div>DOI: 10.1177/1080569912454713</div>
<div>Of course, there are many issues to consider when students do work with clients—especially clients in for-profit industries. This short article does not address those. This article recommends a book on white papers by Mike Stelzner,
<i>Writing White Papers</i> (2007). FWIW, Stelzner has since stopped doing white papers and has moved into social media marketing.</div>
<div><br>
</div>
<div>Gordon Graham's <i>White Papers for Dummies</i> (2013) came out after I wrote that article. (Disclosure: I was an editor for the book.) Like other books in the series, it's practical and contains lessons from his experience. Some materials for the book
came from his website and blog. This blog post summarizes some of his key ideas on types of white papers. </div>
<div><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fthatwhitepaperguy.com%2Fhow-to-pick-the-perfect-flavor-for-your-next-white-paper%2F&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405076134%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=HGEpsP9figgGquX0IkUcpTYYFEHrfgeLunp7iNGSC6o%3D&reserved=0" originalsrc="https://thatwhitepaperguy.com/how-to-pick-the-perfect-flavor-for-your-next-white-paper/" shash="mrbl23Tw1Fo6H1pB1oIJSLcXj8/T2uQZdfinvAbBdhdCw6BsMxd93wp+JBnZEYIxSWUeEVmZO0E3vGY32pywcgV40LxhSIGZmFhph9lurLvScsaErY2DngKTfnF9Vfez+E8vWRhsP8s6KR1nNHTf7X/6sAs6YfuW8A5qKvfRcW4=">https://thatwhitepaperguy.com/how-to-pick-the-perfect-flavor-for-your-next-white-paper/</a><br>
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<div><br>
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<div>My dissertation (years ago) was on white papers in high-tech industries. Articles from it landed in
<i>TC</i>.<br>
“Proceeding with Caution: A Case Study of Engineering Professionals Reading White Papers.” Technical Communication 55.4 (2008): 370–82.<br>
“Writing White Papers in High-Tech Industries: Perspectives from the Field.” Technical Communication 54.2 (2007): 187–200.<br>
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<div><br>
</div>
<div>For an updated history of the label "white paper," see Malone and Wright in JBTC, "'To Promote That Demand': Toward a History of the Marketing White Paper as a Genre." (2017)</div>
<div><a class="x_gmail-doiWidgetLink" rel="noopener" href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1177%252F1050651917729861&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405086092%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=cOva%2FYH2R44P5wHVti6qXeJdtUbWSuqpnWfzHkdwOWg%3D&reserved=0" originalsrc="https://doi.org/10.1177%2F1050651917729861" shash="RwvttGM/KShJ5JJzc8PPX7XU8pWaGe7oN1VbpVmtUO5W6AOptCjS2rpDMmQuLDwWcqxH5IhM/96Vb1sUCkI1CilE3bvRAIT96BjtVVbyzjn/MC6f3FxqVZ8CTcNy1fMEe3FIPYHLoyxxdYSYBa+Rl4CtU7WADk2DxP0IMPvg/DA=" style="color:rgb(0,106,204); font-size:14px; font-family:arial">https://doi.org/10.1177/1050651917729861</a> <br>
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<div><br>
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<div>Kim Sydow Campbell and Jefrey Naidoo have been active in recent research on traits of effective white papers.</div>
<div>Rhetorical Move Structure in High-Tech Marketing White Papers</div>
<div><i>IEEE TPC</i> 2017<br>
Kim Sydow Campbell, Jefrey S. Naidoo<br>
<a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1177%2F1050651916667532&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405086092%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=xG3zDA2JYHVDeKmhFgdKmUl0k%2BWMrF%2F7Kuj9AiakK8E%3D&reserved=0" originalsrc="https://doi.org/10.1177/1050651916667532" shash="w7XPJNiFP+MqsRzX+oVkAUmNY6mCyS75L1Ync+MksQ98c6lz29lz3xZG5loQ3uwX4K/cNjxXrTS3nACITyZ+z2tQXZlXP9vny28BauGDDVj6hA816ZB4M53zkGRSdyt4DzUljb/fdzheMOOWlyNsidGp+yXK38yt5qioquvf3jc=">https://doi.org/10.1177/1050651916667532</a><br>
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<div><br>
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<div>Hard or Soft Sell? Understanding White Papers as Content Marketing<br>
<i>IEEE TPC</i> 2020<br>
Kim Sydow Campbell; Jefrey S. Naidoo; Sean M. Campbell<br>
10.1109/TPC.2019.2961000<br>
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<div><br>
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<div>I hope some of these articles might be helpful.</div>
<div><br>
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<div>Thanks, Russell</div>
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<div dir="ltr" class="x_gmail_attr">On Sun, Nov 29, 2020 at 10:44 AM Cagle, Lauren E. <<a href="mailto:lauren.cagle@uky.edu">lauren.cagle@uky.edu</a>> wrote:<br>
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<p dir="ltr">Hi all!</p>
<p dir="ltr"><span style="font-size:12pt">A colleaguehere at UK is looking for resources on teaching white papers, which I haven't explicitly taught before.</span><br>
</p>
<p dir="ltr" style="color:rgb(33,33,33)"><span style="font-size:12pt">Do y'all have any resources you're willing to share, such as:</span></p>
<p dir="ltr" style="color:rgb(33,33,33)">* Assignment sheets?<br>
* Readings?<br>
* Lesson plans?<br>
* Models?<br>
* Hand-outs?</p>
<p dir="ltr" style="color:rgb(33,33,33)">Thank you!</p>
Cagle</div>
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