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<p class="MsoNormal"><span style="font-size:11.0pt">Hi Sam,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">The two statements are an excellent example of a business strategy going sideways. It’s visually compelling, too, when this came across on Twitter:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><a href="https://twitter.com/Shell/status/1500179430605471747">https://twitter.com/Shell/status/1500179430605471747</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><a href="https://twitter.com/Shell/status/1501152139028176900">https://twitter.com/Shell/status/1501152139028176900</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">It went quickly from “we can’t really do that – and even if we could, it would take a long time” to “we’re doing it.”<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Definitely something I’ll be sharing with our content strategy students.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Liza<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt">_________________<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Liza Potts, Ph.D.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Professor<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Department of Writing, Rhetoric, and American Cultures<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt">Michigan State University</span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="color:black">From:
</span></b><span style="color:black">ATTW-L <attw-l-bounces@attw.org> on behalf of Dragga, Sam <Sam.Dragga@ttu.edu><br>
<b>Date: </b>Tuesday, March 8, 2022 at 11:57 AM<br>
<b>To: </b>attw-l@attw.org <attw-l@attw.org><br>
<b>Subject: </b>[ATTW-L] Shell admits error, issues apology<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;color:black">Shell CEO <span style="background:white">
Ben van Beurden</span> this morning admitted that “<span style="background:white">our decision last week to purchase a cargo of Russian crude oil to be refined into products like petrol and diesel – despite being made with security of supplies at the forefront
of our thinking – was not the right one and we are sorry.”</span></span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black;background:white"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:black;background:white">The full statement is available at</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><a href="https://urldefense.com/v3/__https:/www.shell.com/media/news-and-media-releases/2022/shell-announces-intent-to-withdraw-from-russian-oil-and-gas.html__;!!HXCxUKc!gnwDK2ek3BC1i5RkONsIK1GgJmYg7Na6Q0ahryLokAIqyOiysuvMMhs7g6KMdQ$">https://www.shell.com/media/news-and-media-releases/2022/shell-announces-intent-to-withdraw-from-russian-oil-and-gas.html</a></span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Sam</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Sam Dragga</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Professor Emeritus</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Texas Tech University</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">sam.dragga@ttu.edu</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">1-806-543-6099</span><o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
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