Liza Potts is an assistant professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. She is a senior researcher at Writing in Digital Environments Research Center, the director of user experience at MATRIX, and a collaborator at Creativity Exploratory—a practice-based addition to the College of Arts and Letters curriculum. Her research interests include technologically mediated communication, experience architecture, and participatory culture. Potts is the chair of the Association for Computer Machinery's Special Interest Group on Design of Communication (ACM: SIGDOC) and the coeditor of Communication Design Quarterly Review. She has worked for Microsoft, consultancies, and start-ups as a director, user-experience architect, and program manager.