[ATTW-L] Fwd: Resources for teaching white papers?

Sun Nov 29 21:10:02 UTC 2020

I'm a little late to the thread, but my white paper assignments are here:
https://tracigardner.github.io/TechComm/assignments/whitepaper/white-paper-overview-2018.html

There are example white papers linked in the proposal assignment and some
readings that are linked in the white paper assignment itself. Note that
it's an older assignment. My assessment strategies have changed since I
used these activities.

Traci

On Sun, Nov 29, 2020 at 1:51 PM Cagle, Lauren E. <lauren.cagle at uky.edu>
wrote:

> Colleagues,
>
> You all are so amazing!!! Thank you thank you thank you.
>
> Kim, thank you for the resources and especially the video link! I'll
> forward your email so Beth, my colleague, can connect with you.
>
> And please, no apologies necessary for recommending your own work,
> Russell. I recommend your scholarship on plain language all the time.
>
> And Mike, thank you for archiving and expanding your Twitter thread here!
>
> Cagle
>
> *From:* Russell Willerton <russell.willerton at gmail.com>
> *Sent:* Sunday, November 29, 2020 1:08:48 PM
> *To:* Cagle, Lauren E. <lauren.cagle at uky.edu>
> *Subject:* Re: [ATTW-L] Resources for teaching white papers?
>
> CAUTION: External Sender
>
> Hi Cagle,
>
> I begin with requisite apologies for mentioning my own work. I did an
> article on teaching white papers as client projects in *BCQ *(now *BCPQ*)
> some years ago.
> "Teaching White Papers Through Client Projects"
> 76(1) 105–113 (2013)
> DOI: 10.1177/1080569912454713
> Of course, there are many issues to consider when students do work with
> clients—especially clients in for-profit industries. This short article
> does not address those. This article recommends a book on white papers by
> Mike Stelzner, *Writing White Papers* (2007). FWIW, Stelzner has since
> stopped doing white papers and has moved into social media marketing.
>
> Gordon Graham's *White Papers for Dummies* (2013) came out after I wrote
> that article. (Disclosure: I was an editor for the book.) Like other books
> in the series, it's practical and contains lessons from his experience.
> Some materials for the book came from his website and blog. This blog post
> summarizes some of his key ideas on types of white papers.
>
> https://thatwhitepaperguy.com/how-to-pick-the-perfect-flavor-for-your-next-white-paper/
> <https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fthatwhitepaperguy.com%2Fhow-to-pick-the-perfect-flavor-for-your-next-white-paper%2F&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405076134%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=HGEpsP9figgGquX0IkUcpTYYFEHrfgeLunp7iNGSC6o%3D&reserved=0>
>
> My dissertation (years ago) was on white papers in high-tech industries.
> Articles from it landed in *TC*.
> “Proceeding with Caution: A Case Study of Engineering Professionals
> Reading White Papers.” Technical Communication 55.4 (2008): 370–82.
> “Writing White Papers in High-Tech Industries: Perspectives from the
> Field.” Technical Communication 54.2 (2007): 187–200.
>
> For an updated history of the label "white paper," see Malone and Wright
> in JBTC, "'To Promote That Demand': Toward a History of the Marketing White
> Paper as a Genre." (2017)
> https://doi.org/10.1177/1050651917729861
> <https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1177%252F1050651917729861&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405086092%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=cOva%2FYH2R44P5wHVti6qXeJdtUbWSuqpnWfzHkdwOWg%3D&reserved=0>
>
>
> Kim Sydow Campbell and Jefrey Naidoo have been active in recent research
> on traits of effective white papers.
> Rhetorical Move Structure in High-Tech Marketing White Papers
> *IEEE TPC* 2017
> Kim Sydow Campbell, Jefrey S. Naidoo
> https://doi.org/10.1177/1050651916667532
> <https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1177%2F1050651916667532&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405086092%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=xG3zDA2JYHVDeKmhFgdKmUl0k%2BWMrF%2F7Kuj9AiakK8E%3D&reserved=0>
>
> Hard or Soft Sell? Understanding White Papers as Content Marketing
> *IEEE TPC* 2020
> Kim Sydow Campbell; Jefrey S. Naidoo; Sean M. Campbell
> 10.1109/TPC.2019.2961000
>
> I hope some of these articles might be helpful.
>
> Thanks, Russell
>
>
> On Sun, Nov 29, 2020 at 10:44 AM Cagle, Lauren E. <lauren.cagle at uky.edu>
> wrote:
>
> Hi all!
>
> A colleaguehere at UK is looking for resources on teaching white papers,
> which I haven't explicitly taught before.
>
> Do y'all have any resources you're willing to share, such as:
>
> * Assignment sheets?
> * Readings?
> * Lesson plans?
> * Models?
> * Hand-outs?
>
> Thank you!
> Cagle
>
> Get Outlook for Android
> <https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Faka.ms%2Fghei36&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405096052%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=Ri1kC94G9AMB479kSETAtMkje%2BzpzqhEb6uZnBW0jB0%3D&reserved=0>
> _______________________________________________
> ATTW-L mailing list
> ATTW-L at attw.org
> http://attw.org/mailman/listinfo/attw-l_attw.org
> <https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fattw.org%2Fmailman%2Flistinfo%2Fattw-l_attw.org&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405096052%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=90WwEnhGTycvB9Q%2BPLM2hsNMw4t%2FvGuP82V6VoS5%2Fv0%3D&reserved=0>
>
> _______________________________________________
> ATTW-L mailing list
> ATTW-L at attw.org
> http://attw.org/mailman/listinfo/attw-l_attw.org
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://attw.org/pipermail/attw-l_attw.org/attachments/20201129/00cdb7a9/attachment-0002.htm>