[ATTW-L] Resources for teaching white papers?

Sun Nov 29 18:49:22 UTC 2020

Colleagues,

You all are so amazing!!! Thank you thank you thank you.

Kim, thank you for the resources and especially the video link! I'll forward your email so Beth, my colleague, can connect with you.

And please, no apologies necessary for recommending your own work, Russell. I recommend your scholarship on plain language all the time.

And Mike, thank you for archiving and expanding your Twitter thread here!

Cagle

From: Russell Willerton <russell.willerton at gmail.com>
Sent: Sunday, November 29, 2020 1:08:48 PM
To: Cagle, Lauren E. <lauren.cagle at uky.edu>
Subject: Re: [ATTW-L] Resources for teaching white papers?

CAUTION: External Sender

Hi Cagle,

I begin with requisite apologies for mentioning my own work. I did an article on teaching white papers as client projects in BCQ (now BCPQ) some years ago.
"Teaching White Papers Through Client Projects"
76(1) 105–113 (2013)
DOI: 10.1177/1080569912454713
Of course, there are many issues to consider when students do work with clients—especially clients in for-profit industries. This short article does not address those. This article recommends a book on white papers by Mike Stelzner, Writing White Papers (2007). FWIW, Stelzner has since stopped doing white papers and has moved into social media marketing.

Gordon Graham's White Papers for Dummies (2013) came out after I wrote that article. (Disclosure: I was an editor for the book.) Like other books in the series, it's practical and contains lessons from his experience. Some materials for the book came from his website and blog. This blog post summarizes some of his key ideas on types of white papers.
https://thatwhitepaperguy.com/how-to-pick-the-perfect-flavor-for-your-next-white-paper/<https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fthatwhitepaperguy.com%2Fhow-to-pick-the-perfect-flavor-for-your-next-white-paper%2F&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405076134%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=HGEpsP9figgGquX0IkUcpTYYFEHrfgeLunp7iNGSC6o%3D&reserved=0>

My dissertation (years ago) was on white papers in high-tech industries. Articles from it landed in TC.
“Proceeding with Caution: A Case Study of Engineering Professionals Reading White Papers.” Technical Communication 55.4 (2008): 370–82.
“Writing White Papers in High-Tech Industries: Perspectives from the Field.” Technical Communication 54.2 (2007): 187–200.

For an updated history of the label "white paper," see Malone and Wright in JBTC, "'To Promote That Demand': Toward a History of the Marketing White Paper as a Genre." (2017)
https://doi.org/10.1177/1050651917729861<https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1177%252F1050651917729861&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405086092%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=cOva%2FYH2R44P5wHVti6qXeJdtUbWSuqpnWfzHkdwOWg%3D&reserved=0>

Kim Sydow Campbell and Jefrey Naidoo have been active in recent research on traits of effective white papers.
Rhetorical Move Structure in High-Tech Marketing White Papers
IEEE TPC 2017
Kim Sydow Campbell, Jefrey S. Naidoo
https://doi.org/10.1177/1050651916667532<https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdoi.org%2F10.1177%2F1050651916667532&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405086092%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=xG3zDA2JYHVDeKmhFgdKmUl0k%2BWMrF%2F7Kuj9AiakK8E%3D&reserved=0>

Hard or Soft Sell? Understanding White Papers as Content Marketing
IEEE TPC 2020
Kim Sydow Campbell; Jefrey S. Naidoo; Sean M. Campbell
10.1109/TPC.2019.2961000

I hope some of these articles might be helpful.

Thanks, Russell

On Sun, Nov 29, 2020 at 10:44 AM Cagle, Lauren E. <lauren.cagle at uky.edu<mailto:lauren.cagle at uky.edu>> wrote:

Hi all!

A colleaguehere at UK is looking for resources on teaching white papers, which I haven't explicitly taught before.

Do y'all have any resources you're willing to share, such as:

* Assignment sheets?
* Readings?
* Lesson plans?
* Models?
* Hand-outs?

Thank you!

Cagle

Get Outlook for Android<https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Faka.ms%2Fghei36&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405096052%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=Ri1kC94G9AMB479kSETAtMkje%2BzpzqhEb6uZnBW0jB0%3D&reserved=0>
_______________________________________________
ATTW-L mailing list
ATTW-L at attw.org<mailto:ATTW-L at attw.org>
http://attw.org/mailman/listinfo/attw-l_attw.org<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fattw.org%2Fmailman%2Flistinfo%2Fattw-l_attw.org&data=04%7C01%7Clauren.cagle%40uky.edu%7Cc2b96b62032849bab7c208d89491d887%7C2b30530b69b64457b818481cb53d42ae%7C0%7C0%7C637422701405096052%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=90WwEnhGTycvB9Q%2BPLM2hsNMw4t%2FvGuP82V6VoS5%2Fv0%3D&reserved=0>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://attw.org/pipermail/attw-l_attw.org/attachments/20201129/e35e0089/attachment-0002.htm>