[ATTW-L] Shell admits error, issues apology

[Potts, Liza]

Hi Sam,

The two statements are an excellent example of a business strategy going sideways. It’s visually compelling, too, when this came across on Twitter:
https://twitter.com/Shell/status/1500179430605471747
https://twitter.com/Shell/status/1501152139028176900

It went quickly from “we can’t really do that – and even if we could, it would take a long time” to “we’re doing it.”

Definitely something I’ll be sharing with our content strategy students.

Liza
_________________
Liza Potts, Ph.D.
Professor
Department of Writing, Rhetoric, and American Cultures
Michigan State University

From: ATTW-L <attw-l-bounces at attw.org> on behalf of Dragga, Sam <Sam.Dragga at ttu.edu>
Date: Tuesday, March 8, 2022 at 11:57 AM
To: attw-l at attw.org <attw-l at attw.org>
Subject: [ATTW-L] Shell admits error, issues apology
Shell CEO Ben van Beurden this morning admitted that “our decision last week to purchase a cargo of Russian crude oil to be refined into products like petrol and diesel – despite being made with security of supplies at the forefront of our thinking – was not the right one and we are sorry.”

The full statement is available at
https://www.shell.com/media/news-and-media-releases/2022/shell-announces-intent-to-withdraw-from-russian-oil-and-gas.html<https://urldefense.com/v3/__https:/www.shell.com/media/news-and-media-releases/2022/shell-announces-intent-to-withdraw-from-russian-oil-and-gas.html__;!!HXCxUKc!gnwDK2ek3BC1i5RkONsIK1GgJmYg7Na6Q0ahryLokAIqyOiysuvMMhs7g6KMdQ$>

Sam

Sam Dragga
Professor Emeritus
Texas Tech University
sam.dragga at ttu.edu
1-806-543-6099

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