[ATTW-L] Shell admits error, issues apology
Potts, Liza
lpotts at msu.edu
Thu Mar 10 18:21:38 UTC 2022
Hi Sam,
The two statements are an excellent example of a business strategy going sideways. It’s visually compelling, too, when this came across on Twitter:
https://twitter.com/Shell/status/1500179430605471747
https://twitter.com/Shell/status/1501152139028176900
It went quickly from “we can’t really do that – and even if we could, it would take a long time” to “we’re doing it.”
Definitely something I’ll be sharing with our content strategy students.
Liza
_________________
Liza Potts, Ph.D.
Professor
Department of Writing, Rhetoric, and American Cultures
Michigan State University
From: ATTW-L <attw-l-bounces at attw.org> on behalf of Dragga, Sam <Sam.Dragga at ttu.edu>
Date: Tuesday, March 8, 2022 at 11:57 AM
To: attw-l at attw.org <attw-l at attw.org>
Subject: [ATTW-L] Shell admits error, issues apology
Shell CEO Ben van Beurden this morning admitted that “our decision last week to purchase a cargo of Russian crude oil to be refined into products like petrol and diesel – despite being made with security of supplies at the forefront of our thinking – was not the right one and we are sorry.”
The full statement is available at
https://www.shell.com/media/news-and-media-releases/2022/shell-announces-intent-to-withdraw-from-russian-oil-and-gas.html<https://urldefense.com/v3/__https:/www.shell.com/media/news-and-media-releases/2022/shell-announces-intent-to-withdraw-from-russian-oil-and-gas.html__;!!HXCxUKc!gnwDK2ek3BC1i5RkONsIK1GgJmYg7Na6Q0ahryLokAIqyOiysuvMMhs7g6KMdQ$>
Sam
Sam Dragga
Professor Emeritus
Texas Tech University
sam.dragga at ttu.edu
1-806-543-6099
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://attw.org/pipermail/attw-l_attw.org/attachments/20220310/ef2901b9/attachment-0002.htm>
More information about the ATTW-L
mailing list